Introduction
?
Marketing is the life-blood for any business. It is the most important function for any firm or business organisation as it directly contributes to the generation of sales and revenue for the firm. In order to reap all possible benefits, marketing should commence much earlier to the production of the product (or delivery of the service). The marketing essentially comprises three important factors:
- Determining the need of the prospective customers
- Meeting the need of the customers
- The price of the product or service should be within the reach of the customers
(Bull & Passewitz, n.d.).
In simple words, marketing is a fine blend of attitude as well as the process (MSUE Marketing, n.d.).
?
International Marketing
?
In the competitive world of today with the advent of technological innovation, world has become a small place to live in. Internet has been the key to the communication boom. Traditional thoughts and practices of limiting one company with in the geographical boundaries of the country are obsolete today. Companies, across the globe, are striving to get into newer markets in the form of newer countries. International marketing has become the very integral part of almost all companies of the present world.
According to Doole and Lowe, ?At its simplest level, international marketing involves the firm in making one or more marketing mix decisions across national boundaries. At its most complex level, it involves the firm in establishing manufacturing facilities overseas and coordinating marketing strategies across the globe?(Doole & Lowe, 2001).
?
Initial Fashions, Hong Kong
?
Established in 2000, Initial Fashions has been known for its unique and creative yet qualitative designs. The philosophy of the company states that fashion should ideally reflect latest art and design and is much more than just a consumption phenomena. The leading fashion house of Hong Kong also believes that the fashion should reflect one?s inner and the outer qualities. The company is credited for its rigorous support in the relevant happenings and events of art and culture.
The company deals with men?s ware, women?s ware, show pieces (lifestyle products), cafes and various imported brands like Goliath, Buffalo, Nuka, etc.
Throughout Hong Kong the company has seven shops at the following places:
- Style House, Causeway Bay
- Jaffe Road, Causeway Bay
- Queensway Plaza, Admiralty
- Cameron Road, TST (fashion)
- Cameron Road, TST (caf?)
- Hankow Road, TST
- 5/F Langham Place, Mongkok
?
Initial Caf?
?
Initial Caf? provides whole lot of beverages and food items and includes Espresso, Siphon Coffee, special drinks, cake, cookies, salad and sandwiches. Ice Moca, the food item which has cocoa flavour upon the taste of coffee is made by mixing coffee beans bought from various countries. Dark chocolate is then added to establish the cocoa flavour.
The caf? division of the Initial Fashion which uses antique furniture to slow down the pace of the citizen?s life at the ever-busy shopping centers and streets of Hong Kong has all the attributes to venture in the market of United Kingdom and be successful. As the caf? belongs to the service industry, the most important condition to be successful is to maintain the quality. And with the reputation that Initial Caf? has, there is little doubt about it?s? accomplishment in the international market.
josh mcdaniels cotton bowl wizards of waverly place cedric benson playoff schedule charles addams pinewood derby cars
কোন মন্তব্য নেই:
একটি মন্তব্য পোস্ট করুন